Curious Plot Internship
Overview
A 12-week internship program with a marketing agency featuring a capstone project focused on developing a sustainability initiative benefiting both the agency and its clients.
In my role as a graphic design intern, our emphasis was on crafting a compelling brand that mirrored Curious Plot both as an agency and in the context of this new initiative.
Outside of this project, I worked together on social media content for various brands in the pet companionship, food, and agriculture sectors.
Agency, Branding, Social
Curious Plot
Marketing Agency
Intern Sustainability Capstone Project
Changing the Plot
To capture the agency in this new initiative, we branded the project as "Changing the Plot" to signify the agency's desire to evolve and expand their capabilities through this new initiative.
Integrating their main logo, the Edison logo, we crafted the leaflet addition to incorporate an icon symbolizing sustainability. The organic color palette of forest green, cream, and beige continues to showcase the sustainability of this new brand.
To give vitality to this brand, we developed brand collateral designed to inspire the agency during this brand campaign. These materials could also be utilized at PR events to generate excitement among clients.
Social
Mainly focused on enhancing the social media presence of the California Giant Berry Brand, infusing it with a vibrant, contemporary, and polished vibe. Utilizing in-house photography, adhering to style guides, and closely collaborating with the design team, we brought this content to fruition within tight turnaround times
